It’s finally time to say adios to some long-running names in the Dell-o-sphere such as “XPS” and “Latitude.” Using CES 2025 as a launching pad, Dell has a new product-branding strategy for its entire ...
Thomke, Stefan H., Vish V. Krishnan, and Ashok Nimgade. "Product Development at Dell Computer Corporation." Harvard Business School Case 699-010, August 1998. (Revised February 1999.) ...