Millions of Americans will tune into the 2025 Super Bowl on Sunday not only to watch the championship game, but also to check out the big-budget commercials from some of the nation's biggest ...

Ahead of the Super Bow, the focus will also be on the commercials during the game. The commercials aired during the mid-break, are known to be the most expensive advertising space globally ...

When the Super Bowl rolls around each year, people shush their friends and loved ones just to hear the commercials. This year, the beer companies started out strong. Michelob Ultra had Willem Dafo ...

The Philadelphia Eagles secured the championship in Sunday's Super Bowl 59, but there were also several winners — and plenty of losers — in the lineup of star-studded commercials that aired ...

In fact, the only real entertainment we had all night was in this year’s batch of Super Bowl 2025 commercials ... In fact, one of the best Radio Shack ads ever made brought back several icons ...

but some were watching for the ads more than the game. Ad Age editor-in-chief Jeanine Poggi breaks down some of the best Super Bowl commercials and trends.

Editor’s note: This story was originally published in 2024 and has been updated. Super Bowl commercials are some of the most expensive advertisements a company can buy spots for on television.

It's the Super Bowl for football and also the Super Bowl for commercials.

The evolution and proliferation of AI technology is a worldwide trend, and Super Bowl 59 is proving to be an attractive platform to promote this relatively new but fast-growing product area.

For some fans, Super Bowl commercials are as big a part of the experience than the game itself. This year, prices for a 30-second spot got up to about $8 million in the weeks leading up to the game.

Which is more important: a potty break or a commercial ... talking about “Super Bowl 49”). Others have employed similar strategies for modern audiences. Procter & Gamble’s Charmin has ...

Right before the Super Bowl began in New Orleans, one of the most interesting commercials featured Martha Stewart. The 83-year-old starred in a commercial for the sneaker brand Sketchers ...