The decline of children's TV could mean that a whole generation of youngsters could lose touch with British culture ... and the loss of EU funding for kids’ programming has created a vacuum ...

Anne Wood, who leads the Save Kids' Content UK campaign, said she was "deeply grateful" for the move. "It shows the government's awareness of the issue and the importance of children's television ...

We are passionate about serving British children with the very highest quality content. We are home to two of the UK’s most popular and loved kids TV brands and reach 60% of British children ...