Creativity and branding can sometimes feel like a lost art. In a time when machine learning and AI have taken creative ...

Marie-Amélie de Leusse, Chairwoman of the Rémy Cointreau Group, talks about its recently renovated maison and what’s next for ...

If you want to impress interviewers with your branding experience, you need to show them how you think strategically, creatively, and analytically about branding. Here are some tips to help you ...

A great ad is more than just visuals. Have you ever watched a beautifully shot commercial that felt off? Chances are, the ...

CAMBRIDGE, Mass.--(BUSINESS WIRE)--According to Forrester’s (Nasdaq: FORR) Brand And Customer Experience Together Power Growth research report, a strong brand experience (BX) and customer ...

If brands are going to stand out in an increasingly competitive marketplace, they need to make customer experience the focus ...

When brand experience and customer experience are improved together, firms can achieve up to 3.5x revenue growth and drive higher customer retention and loyalty According to Forrester’s (Nasdaq ...

To understand how the Mayo Clinic became a superior healthcare brand, I talked with Leonard Berry, PhD, to understand their ...

The NBA All-Star Weekend is a cultural event that brings the global sports, fashion, and entertainment industry together.

Through immersive 360-degree rituals and interactive elements, Mangaldeep brought Maha Kumbh to devotees' screens. Here's a case study on how it happened.