YouGov hopes that its new brand positioning will bolster confidence in the brand and cement it as a leader in a changing ...

In the third article in a 2025 Consumer Outlook series, experts offer insights on how brand positioning must evolve with shifting markets. To read the first article in the series, click here.

In an AI-driven working world, your digital presence and professional identity are crucial. Learn how to build a personal ...

Brands embodying this narrative position themselves as mentors, offering care and expertise that fosters trust and hope. Think of Johnson & Johnson's reassuring presence in healthcare or a ...

The University at Buffalo amplifies ambition for students, faculty, staff and the community, offering vast possibilities for achievement in a diverse, supportive and creative environment. As New York ...

Target Corp. has been aggressively growing store brands like Good & Gather and Up & Up, which deliver better margins and help keep consumer prices down. Archrival Walmart, meanwhile, sees its new ...

Target's Up & Up store brand is one of its largest. From the Minneapolis/St. Paul Business Journal. Target Corp. (NYSE: TGT) has been aggressively growing its in-house store brands over the past year.