UB, like an individual, has a personality with defined traits. When you craft content with these traits in mind, and draw guidance from our messaging map, you will embed the UB brand voice in our ...

Thinking about UB as an individual with distinct personality traits helps us communicate in a brand voice that’s authentically and recognizably our own. Our brand personality traits also provide a ...

One of many components of brand attributes is brand personality. Brand personality characteristics are derived directly from people associated with a brand, as well as indirectly via product-related ...

To ensure that our communications carry a strong and consistent voice, use these personality traits as a guide.

Pisces: Imaginative, compassionate, artistic. 2. Define Your Brand Personality Align it with the characteristic traits of your zodiac sign. For instance, if you are a Leo, center creativity and ...

Is it strategy? Hard work? Well, those are essential without a doubt, but there are specific personality traits that form the backbone of those overnight successes we often hear about. Let’s ...

As mentioned on a mattress brand's website, your preferred side of the bed has connections with your personality traits. By ...