Inconsistent branding can not only jeopardize marketers' chances of converting prospective buyers in the future, but also ...

Brands need to stop treating influencers like ad placements and start treating them like true equity partners.

In 2025, marketing will prioritise AI, short-form content, user-generated content, and social listening to engage a ...

Marketing is more than just a battle for consumer attention—it’s a relentless competition for relevance, credibility, and ...

HBO’s hit show The White Lotus has returned, leading luxury brands to jump on the hype with their marketing and content campaigns.

Unleashed Brands, the world's first and largest Youth Enrichment Platform providing safe, fun, and enriching environments to ...

Measuring social media impact in 2025 requires looking beyond vanity metrics. Discover key strategies and tools to boost ...

With their authenticity and emotional pull, child influencers have been offering a unique advantage to brands in terms of ...

Amid heightened pressure to perform, persistent restructures and slashed budgets, some brands are choosing to cut and not replace senior marketing talent. A quarter (23.8%) of the more than 3,500 ...

A new offering from Klaviyo is billed as the only customer relationship management platform built for consumer brands, not B2B firms.

Pat O'Toole has left the QSR and joined Unleashed Brands as its new chief marketing officer, the company revealed on Thursday ...