With the rise of agentic AI across organizations, marketing leaders can begin planning for this future by identifying key ...

Leading brands are finding success by integrating traditional shopper marketing expertise with new digital capabilities, ...

We catch up with Shalini Seneviratne, who has been named vice-president of the judging panel for this year’s The Drum Awards ...

Chandler will spearhead efforts to inspire international travel to the United States through innovative campaigns and by ...

Marketers may view events like Valentine’s Day as a commercial goldmine but the way people celebrate such moments is evolving so brands must adapt to avoid being seen as tone-deaf.

Brand marketing is more than just logos and colours - it’s about creating an unforgettable experience that emotionally connects with your audience. Imagine walking into a room packed with people. Some ...

Platform Daddy Pvt. Ltd has been awarded as the Best Strategic Digital Marketing Brand of the Year at the Pinnacle Sri Lanka Awards 2024. The award ceremony was held at Taj Samudra Hotel in Colombo, ...

KINGSTON, Jamaica - Declaring that "culture is not a brand", Professor Anthony Bogues, ASA Messer Professor of Humanities of African Studies at Brown University, has challenged Jamaica' ...

Ngozi Akinyele is at the helm of directing brand, marketing, communications, sustainability and corporate citizenship ...

Marketing and branding in Nigeria have undergone a remarkable transformation over the decades. From the days of hand-painted billboards and radio jingles to the modern era of social media influencers ...

Street Hearts, Kenyan “confidence queen” and Maxine the Fluffy Corgi take the Ad Age NextGen Marketing Summit stage.

In an increasingly noisy digital landscape, audio marketing has emerged as a powerful tool for reaching consumers in new and ...