GVGL Marketing Management's Ebru Tuygun shares why 2025 is the year when brands can no longer afford to be passive about ...

Marketing is more than just a battle for consumer attention—it’s a relentless competition for relevance, credibility, and ...

With the rise of agentic AI across organizations, marketing leaders can begin planning for this future by identifying key ...

Marketing and branding in Nigeria have undergone a remarkable transformation over the decades. From the days of hand-painted billboards and radio jingles to the modern era of social media influencers ...

Leading brands are finding success by integrating traditional shopper marketing expertise with new digital capabilities, ...

Measuring social media impact in 2025 requires looking beyond vanity metrics. Discover key strategies and tools to boost engagement.

As consumers increasingly reach for better-for-you options, the beverage giant is entering a market dominated by brands like ...

Amid heightened pressure to perform, persistent restructures and slashed budgets, some brands are choosing to cut and not replace senior marketing talent. A quarter (23.8%) of the more than 3,500 ...

Marketers may view events like Valentine’s Day as a commercial goldmine but the way people celebrate such moments is evolving ...

Also, a trend to keep an eye on is long-form video content. Platforms like YouTube and LinkedIn are proving that audiences ...