A brand’s ability to forge meaningful connections often lies not in what a brand offers, but in how it resonates emotionally ...

That's the question Tilmann Wröbel, founder of the denim consultancy Monsieur-T, posed at Bluezone in Munich last week. Under pressure to deliver fresh designs, lower price points and instant trends, ...

From fronting an indie band to shaping the biggest ads in the world, WPP’s global chief creative officer knows a thing or two ...

DNA Brand Architects has been appointed by Nedbank as its new consumer public relations (PR) agency following a multi-agency pitching process. DNA Brand Architects has been chosen as a PR partner ...

Lucky Brand teamed with Cotton Incorporated to promote ... “The idea is really to take your DNA and iconic products and totally switch up your image,” Wröbel said. “Reiimagine,” Levi ...

Your browser does not support the canvas. Nedbank has appointed DNA Brand Architects as its new consumer public relations agency following a rigorous multi-agency ...

Kowtow’s Head Designer Dayne Johnston’s Debut Collection Is Finally Here. So What’s The Verdict?

Brady’s ownership stake in CardVault, a premiere sports card and memorabilia retailer, will mark a new era for the company.

At close: February 7 at 3:00:00 PM EST ...