One of the most important benefits of using lip balm is that it helps to keep your lips moisturised. Since lips don’t have oil glands, they rely on outside help to stay hydrated. Lip balms often ...

With over 30 million views on Instagram, fueled by trending ASMR videos of its smooth application, lip oil has got the attention of beauty enthusiasts. Combining the hydrating benefits of a lip ...

KraveBeauty introduces a new category with Plumptuous Lip Jelly. Made with upcycled ingredients and packaging, this tinted lip oil is formulated with skin-mimicking ingredients to effectively hydrate, ...