With over 18 million units sold, this beloved TikTok product continues to be featured in 80% of the top sunscreen videos on the platform. Beauty of Joseon's latest launch, however, could very well ...

One of the reasons TikTok has become a powerful tool for the Korean cosmetics trend is its thriving influencer ecosystem.

Products with natural Korean ingredients are in high demand in China and the US. South Korean beauty retailers are taking ...

Seducing with their superior textures, skin caring formulas, and modern UV filters, K-beauty brands have not only won back ...

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Update on January 23, 2025: Added CosRx’s Retinol 0.5 Oil, Beauty of Joseon’s Dynasty Cream, and Then I Met You’s Essence Light Sunscreen; updated prices and checked stock for all products.

BARGAIN-MAD beauty lovers are legging it to the nearest B&M to snap up a dupe of the viral Liz Earle’s cleanser that will ...

The Delhi High Court has ruled in favour of “Beauty of Joseon”, a Korean beauty brand, while ordering cancellation of an identical trademark registered in favour of a man on “proposed to be ...

and the buzz around Korean beauty isn’t getting any quieter. Whether it’s a viral ingredient like snail mucin or a lightweight sunscreen that boasts tons of UV protection, it can feel like a ...