Launched during the pandemic in 2020, Beachbum blends global fashion trends with Indian craftsmanship to offer versatile holiday wear designed ... and Soak N Bum leading the charts.

But oh, they do, and the associates at Beach Bum Tanning aren’t there to judge. Far from it: Since the chain first opened in 1986 in Manhattan, it has metastasized to include over 30 stores in ...