We view Puma as a leader in global sportswear but do not believe it has achieved a competitive advantage. Since 2014, Puma’s annual sales have risen to nearly EUR 9 billion from EUR 3 billion as the ...
Adidas’ e-commerce gives the company greater control over its brand and pricing. The firm has increased its digital capabilities and cut wholesale accounts. Its e-commerce sales were about EUR 4 ...
Today marks the launch of Harden Vol 9, the latest basketball shoe from adidas Basketball, designed in collaboration with NBA superstar James Harden. Known for his signature swagger and uncompromising ...