Aduna has doubled its social impact in West Africa following record Superfood Blend sales and is relaunching the range in fully recyclable tubs. Discover how the brand is combining wellness with ...

Some of these trees are thousands of years old. Global demand for baobab products has surged in recent years, driven by the fruit’s nutritional and health benefits. However, this growing demand ...

After helping moringa go mainstream and building the supply chain to support it, Kuli Kuli Foods is turning its attention to ...

As consumers continue to shift toward functional foods and natural wellness products, baobab is gaining popularity as a superfood ingredient in various product formulations. The market is further ...

Behold, your new signature scent. Helmed by fashion and lifestyle blogger Chriselle Lim, PHLUR creates responsibly sourced, ...

I can't even talk of school fees or children's clothes." The global market for baobab products has spiked, turning rural African areas with an abundance of the trees into source markets.

while baobab seed oil is used in cosmetic products. Local communities utilise baobab stem fibres for making rope, fruit shells as fuelwood, leaves as vegetables and livestock fodder as well as jam ...

There’s no question that the variety of hair oils available today is plentiful. The options seem endless, from the classics ...

Many recognise it as a common sight in dry areas while others look at it as an upside-down tree that lives to inspire folklores but the iconic African baobab tree has recently topped the global ...