The U.S. digital advertising is projected to reach $300 billion by 2028, according to Emarketer. Although B2B buyers ...

Discover how business automation transforms B2B marketing and sales, boosting efficiency, personalization, and revenue growth ...

LinkedIn study finds B2B marketers are overwhelmed with AI, though two-thirds are integrating it into their workflows.

What are the top challenges B2B firms face with their influencer programs? Do they have dedicated budgets for those programs? What are their top influencer marketing priorities? Which B2B influencer ...

Ipsos MMA, the global leader in measurement and optimization analytics, today announced the appointment of Joseph LaSala as ...

EY has launched two campaigns in a week, with new creative ‘Generations’ set to remind its clients about the responsibility they have in building the future.

Businesses need a CMO for campaign maximization, driving growth, and a strong brand presence, but not everyone can afford, ...

Amid heightened pressure to perform, persistent restructures and slashed budgets, some brands are choosing to cut and not replace senior marketing talent. A quarter (23.8%) of the more than 3,500 ...

We hear from IBM, Capgemini, Workday and EY about how B2B marketing is being reimagined as it looks to forge deeper connections with people. Think B2B marketing is all about spreadsheets and jargon?