Customer lifecycle assessment isn't about creativity or innovation—it's an arduous game of steady improvement, painstakingly identifying weaknesses so you can determine how to eradicate them. With the ...

The shift toward a unified customer lifecycle can’t be done at a surface, optics-only level. A cross-department meeting or ...

Customer churn is a top concern for any business—but especially B2B firms. If you aren't able to get on top of customer retention, your bottom line can be completely devastated. The best way to reduce ...

Every time you turn around, it looks like someone is taking a shot at customer success (CS). Whether at last year’s SaaStr or ...

By focusing on the entire customer lifecycle, B2B marketers can unlock upselling, cross-selling, and retention opportunities. For example, AI-powered insights can identify when an account is ready ...

Tadashi "Tad" Egami, CMO Chief Outsiders CUPERTINO, CA, March 27, 2025 (GLOBE NEWSWIRE) -- Tadashi Egami, a sales and ...

“Committed to continuous learning and innovation in his field of expertise, Tad tackles challenges across the entire customer journey ... Founder at Lifecycle Management LLC, Chief Marketing ...