来自MSN6 个月
Amul named the world’s strongest food brand
Septuagenarian Amul is now the world’s strongest food brand, says Brand Finance’s Global Food & Drinks Report 2024. Amul boasts a Brand Strength Index (BSI) score of 91 out of 100 and an AAA+ ...
Warc2 年
Trust and staying local forged India’s Amul, the original disruptor brand
Amul credits its humble beginnings as a cooperative body and focus on both the consumer and producer for its enduring success as India’s leading diary brand. Unlike most consumer brands, Indian dairy ...
Business Today1 年
Amul's big pivot: How the dairy major is looking to make a big play in the foods space
What’s cool is that it is an initiative run by Amul, one of India’s most well-known brands. The Amul advertisement is at the Nasdaq MarketSite. It will run for four weeks and is expected to ...