It doesn’t exclusively target shine like the amika Mirrorball High Shine + Protect line, or market for smooth, frizz-free hair like the Velveteen Dream Smoothing Shampoo, but it doesn’t have ...

The through-line is that each product has a formula that delivers, a meaningful marketing plan and continued investment in research and development to meet the demands of ever-more specific hair ...

Who It’s For: The Amika Curl cream is a great gateway product for those looking to use less heat on their hair. Our tester saw super-defined, moisturized curls without ever taking a diffuser to ...