Amazon reports Q4 2024 revenue of $187.8B (+10% YoY), driven by ad growth (+18%) & record third-party sales (61%).

2024 was also the year when Amazon’s ad revenue crossed the $50 billion mark; Jassi said it is a $69 billion annual revenue ...

Still, the upper-funnel shift has helped Amazon attract more non-endemic advertisers, or advertisers that wouldn’t normally ...