Amazon Ads, the lucrative advertising arm of the marketplace giant, has launched Amazon Retail Ads, a new retail media ad placement and management service for US retailers that aims to allow retailers ...
The new Amazon Retail Ad Service allows retailers to use Amazon’s tools to sell product ads on their own ecommerce sites. This move positions Amazon to compete directly with firms like Criteo ...
The company’s roots in tech and e-commerce have given it a leg up in developing sophisticated digital marketing tools that can come with steep learning curves for traditional brick-and-mortar stores.