They decided to focus on a simple and to the point television advert - something unusual for the time, with flashy slogans being common. The pair needed a punchy tagline to finish the ad.

Slogans These are designed to be memorable or ... Mode of address How the advert, as a media text, speaks to us. This could be a celebrity appearing to speak to us directly as Ewan McGregor ...

James May appears to have backtracked on his comments about a new Jaguar advert after calling it ... brand’s new futuristic logo and included slogans such as, “Break Moulds,” “Create ...