They decided to focus on a simple and to the point television advert - something unusual for the time, with flashy slogans being common. The pair needed a punchy tagline to finish the ad.

Explore the history of BMWs iconic ad slogan, The Ultimate Driving Machine, and its impact on brand identity and sales.

Well the UK certainly seems to be 'lovin'' the McDonalds slogan, at least. But do they think it's the most recognisable? The top 10 most memorable advert slogans have been revealed - and they ...

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Calling out Fox News in a new TV promo, “centrist” cable news upstart NewsNation accuses its much larger competitor of ...

Tesco has topped the list of the UK's most memorable ad slogans. "Every Little Helps" was mentioned more times by members of the public than any other slogan in a recent survey conducted by YouGov.

See if you can match the ad slogan to the fast (or fast casual) food empire it belongs to in the quiz below. One early fast food slogan to catch on came courtesy of the White Castle hamburger chain.

Slogans These are designed to be memorable or ... Mode of address How the advert, as a media text, speaks to us. This could be a celebrity appearing to speak to us directly as Ewan McGregor ...