The Sideline Effect report also identifies more positive behaviors that have been endorsed by sports icons like Edwards and soccer manager Jürgen Klopp. The Sideline Essentials program born out of ...

Designs for the club's new ground paint a vision of the future according to INEOS — and not all of it makes sense ...

Sports brand adidas has launched a campaign to counter negative pressure in sports, which gives “five positive behaviors which could help encourage up to 20 million more athletes to play sport ...

Adidas sees high single digit sales growth in ... new products like 'low profile' thin-soled sneakers inspired by motor sports, and running shoes marketed for everyday wear, as trends to drive ...

That’s what organizers, advertisers, and stakeholders in and around the North American soccer space have been grappling with ...

Up to 50% off with these Outlet Sale offers at adidas 50% 28 Mar Up to 40% off adidas running gear with these deals 40% 03 Apr ...

Looking for a new pair of running shoes that also rep your college colors or favorite sports team? Fanatics has dropped the Adidas Adizero SL2 Running Shoes, currently available for six different ...

European organisation G2 Esports has announced a major two-year partnership with the global sportswear brand adidas. The multi-year deal sees adidas become the sports apparel provider for G2, with the ...

Thomas Bach says he feels a rare calm in his final weeks as IOC president even as a “new world order” gains speed ahead of ...

Anthony Edwards has a line of shoes that have released with Adidas. And the marketing campaign continues to roll on, as Adidas will be releasing more of Edwards' shoes throughout the rest of 2025 ...

Damian Lillard made his triumphant return to The Bay this All-Star Weekend, and adidas made sure to welcome him home properly. The nine-time NBA All-Star, an Oakland native, hosted an exclusive ...