Adidas Originals is hoping to inspire future generations with its new campaign, The Original. Directed by Thibaut Grevet, the short that launches the campaign harkens back to some of the most ...

Today, adidas Originals is embracing that legacy with a forward-thinking lens. Its SS25 campaign, titled “The Original,” is more than a marketing effort but a cultural manifesto. It’s a ...

adidas Originals was founded on the principle of taking classic sneakers from the ... The success of Originals would depend on our ability to add value to the creativity that fuels street culture.