The Adidas deal is reportedly worth over £60 million in guaranteed revenue, a notable increase from the £30 million flat fee ...

A Strategic Play for Global GrowthLiverpool are set to reunite with Adidas as their kit manufacturer from next season, ...

Year on year, Nike’s stock price on the New York Stock Exchange has dropped to $70.4, almost 33% in 12 months, while Adidas, ...

From beach soccer in Cairns to one of Australia's most marketable athletes, the rise of Mary Fowler has seen the Matildas ...

Patrick Mahomes, star quarterback for the Kansas City Chiefs, not only shines on the gridiron, but also off it. His presence in Super Bowl advertising has captured the attention of ...

A few years ago at a fundraising event in Hawai'i, Patrick Mahomes saddled up next to Texas Tech's athletics director and ...

Adidas has just dropped the "Pass a Good Time" edition of Patrick Mahomes' second signature sneaker, right before the Kansas ...

On a recent Saturday at a sneaker convention in Fort Lauderdale, Jay Samuels stood behind a table full of Nike and Adidas ...

Sneaker brands always love the Super Bowl, and this year, viewers can expect surprises. Elmo is making an appearance with tennis legend Roger Federer for On. And NFL coach Andy Reid steps into his ...

Toto Wolff has revealed how Lewis Hamilton was left "crying and laughing" after Mercedes made a new signing for the F1 2025 ...

“We feel optimistic about our progress on our ambitious journey to elevate the Under Armour brand,” Plank said during the ...