Teenage athletes with dedicated social media followings are becoming the next generation of brand ambassadors, and they can ...

A few years ago at a fundraising event in Hawai'i, Patrick Mahomes saddled up next to Texas Tech's athletics director and ...

Philadelphia Union MF Cavan Sullivan is “among the latest players” to be featured in an Adidas marketing campaign called the “Messi +10 collab,” including a video released by the apparel brand a few ...

Major League Soccer, Soccer United Marketing and adidas today formally announced an exclusive 10-year partnership agreement granting adidas the official athletic sponsor and licensed product ...

Incoming Nike CEO Elliott Hill could learn a lot from his counterpart at Adidas, Bjorn Gulden. In formulating his strategic blueprint, Hill should follow Gulden in making Nike nimbler and ...

An in-depth discussion with All Racquet Sports, the manufacturer behind the adidas pickleball line, discussing their sponsorship of Federico Staksrud and their new push into the pickleball market.

LA Clippers guard James Harden discussed how fans can wear his signature adidas sneakers on and off of the basketball court.

You Got This' multi-channel campaign was rolled out across OOH, digital, social media and even through music partnerships.

The adidas Anthony Edwards 1 Low is dropping in the "Best of adi" colorway on Saturday, February 1. Online shoppers can buy ...

LA Clippers star James Harden's girlfriend, Paije Speights, is stepping up her product packaging game by releasing the former NBA MVP's Adidas Harden Vol. 9 sneakers.

Under Armour is among the world’s biggest sportswear brands, behind the likes of Nike, Adidas and Puma, yet its name rarely ...