adidas sought more than just a traditional marketing push for its latest high-performance tennis shoe, the Ubersonic 5. With ...

"Frankly, Nike could have absolutely run the Adidas spot and put Nike at the end of it, and it would have been pretty ...

An effort launching just days after rival Nike’s splashy Super Bowl ad features star athletes and amateurs overcoming moments of self-doubt.

The Advertiser of the Year Award will be presented to Adidas EMC's Eugene Karasev at the Dubai Lynx Awards Ceremony on 9 April.

Adidas and the Mobile Marketing Association have released the Mobile Marketing Playbook to help less experienced companies get up to speed quickly by following the example of leaders in the space. The ...

With this announcement, Pant joins adidas’ elite athlete roster which includes- Jude Bellingham, Noa Lyles, Kuldeep Yadav, ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

Major League Soccer, Soccer United Marketing and adidas today formally announced an exclusive 10-year partnership agreement granting adidas the official athletic sponsor and licensed product ...

MUMBAI: From boundary-smashing innings to fearless comebacks, Rishabh Pant has always been a cricketer who plays on the front ...