CTV ad campaigns are too often weighed down by the "ad tech tax"—a labyrinth of service ... and a lack of verification plaguing the ecosystem. Even legitimate inventory is often resold multiple ...

It’s time for a new approach to ad tech, one that redefines how we measure success by balancing scale with quality, prioritizing transparency and building trust across the ecosystem. Quality over ...

The letters sent by Blackburn’s and Blumenthal’s offices demonstrate a knowledge of the ad tech ecosystem and are tailored to the recipients. These are not cookie-cutter questions. For example, Amazon ...

referring to the ad-tech ecosystem broadly. In December, the joint investigation by WIRED, Bayerischer Rundfunk (BR), and Netzpolitik.org analyzed a free sample of location data provided by ...

How will ad tech and ad experiences evolve for large-scale live sports streams in 2025? Is current architecture up to the challenge? Expert opinions vary dramatically, as we learn in this heated ...

Dublin, Feb. 06, 2025 (GLOBE NEWSWIRE) -- The "Enterprise Tech Ecosystem Series: GSK plc 2024" company profile has been added to ResearchAndMarkets.com's offering. GSK plc (GSK) is a healthcare ...

In association with Taptap Digital. As advancements in the ad tech ecosystem leave the landscape increasingly fragmented, and consequently harder to navigate, we examine how advertisers can leverage ...

Three property and industrial estate developers have joined hands to build an "industrial-tech ecosystem" to further strengthen Thailand as an investment destination in Southeast Asia. The ...

Bosun Tijani, Minister of Communications, Innovation, and Digital Economy, , has called on Nigeria’s tech ecosystem to maximise opportunities presented by international collaborations. Tijani made the ...

Realizing that goal hinges on the company getting its new in-house ad tech right. The announcement made around the company’s Q4 earnings report came as Netflix exceeded its ad-revenue targets for the ...