Ad servers are the backbone of online advertising, enabling publishers and advertisers to deliver targeted content, track performance.

This innovative deployment allows TVNZ to maximize its ad sales by combining traditional linear monetization with ...

At NAB Show, a number of exhibitors are offering technology designed to help broadcasters generate additional revenue in a ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

Traditional ad management solutions often lack the flexibility and performance needed by publishers with premium ad inventory. Many platforms fail to support hybrid server-side header bidding, ...

But why should browsers get to control publisher monetization anyway? That’s the question the Tech Lab is aiming to answer with the release on Thursday of an open-source framework for server-side ad ...

IAB Tech Lab, the global digital advertising technical standards-setting body, has launched Trusted Server. This new open-source server-side ad management framework “gives publishers complete control ...

However, that was only one part of the update. The other part was that the ad management tools for the game have been updated so that creators will have a much smoother time getting the ads to ...

In today’s digital landscape, businesses and individuals alike depend on residential proxies to safeguard their online privacy, circumvent geo-restrictions, and enable large-scale web scraping. These ...