In 2014 we had a game-changing idea for 5 Gum. We transformed our packs into games of Truth or Dare that would give teens and young adults a reason to engage with the brand again. But we didn't stop ...

s algorithm of what is being talked about on the Web and songs that are being downloaded. 5 Gum was chosen as the launch sponsor because the chewing gum brand is targeted at young, tech-savvy ...