With the rise of user-generated social media posts, here's why brands should direct and have control over all of the content out there that's associated with their name. Struggling to outshine ...

Among the numerous marketing tactics and tools, one stands out for its authenticity and impact: user-generated content (UGC). This dynamic approach not only transforms passive consumers into ...

Brands worldwide are starting to favor user-generated content creation over influencer marketing and other kinds of social media services. As my agency evolves, we’ve started to farm out more ...

Coca-Cola, Kentucky Fried Chicken and Urban Outfitters are among a growing number of brands tackling mobile and user-generated content to connect to marketing-averse millennials. With more marketers ...

ESPN has discussed adding user generated content to its upcoming direct-to-consumer service, internally codenamed Flagship, set to launch this fall, an insider familiar with the matter tells TheWrap.

In Alex Sherman’s weekly CNBC Sport newsletter, he reports that ESPN is planning user-generated content to be part of the ESPN Flagship platform in an effort to reach younger sports fans.

Among those who view video via smartphone, short-form news and entertainment videos are most popular (68%), followed by user-generated video content (e.g., YouTube) (57%) and music videos (49%).

Rockstar may allow user-generated content in GTA 6, following the trend set by games like Fortnite and Roblox. Following GTA 6's reveal in 2023, few updates have been shared. Rockstar's potential ...

TL;DR: Rockstar is engaging with top creators from Roblox, Fortnite, and GTA V to enhance user-generated content in Grand Theft Auto VI. The game will expand on GTA Online's modding and role ...

Also called "peer production" and "crowdsourcing" and available on the Web via blogs, wikis and social media, user-generated content includes the daily news, encyclopedias, movie and product ...