Nearly 11 crore followers in India are victims of exposure to undisclosed brand promotions by online influencers, finds ASCI ...

The independent communications agency’s new division promises data-driven, digital-first strategies to help brands cut ...

As traditional platforms scale back on news, LinkedIn is stepping up—offering brands, publishers, and professionals a trusted ...

With India's evolving regulatory landscape, the agency’s expansion into public affairs is aimed at bridging the gap between ...

Google's open-source marketing mix model (MMM) promises to modernise campaign performance for brands and ad agencies. But ...

In Q4, Omnicom spent $14.6 million on 'acquisition transaction costs' related to its impending merger with IPG. Contact ...

Turning viral humor into real-world fun, the activation transforms internet memes into interactive experiences—blurring the ...

Mumbai-based financial services provider, Ventura has unveiled beta version of its new trading and investment platform and is ...

X has broadened its legal battle with advertisers over an alleged ad boycott, adding new brands to a list that already ...

Today’s consumers seamlessly switch between mobile, CTV, and DOOH. Adtech firms are decoding cross-platform strategies to ...

India’s social media influencers specialising in travel, food, and tech grow by 67%, 46%, and 42%, respectively from 2023 to ...