Church & Dwight is doubling down on its digital-first strategy while strategically weaving in AI to complement its marketing efforts. Learn more. At our upcoming Analytics Unite event on April 28-30 ...

An Unprecedented Year for Consumer Goods, To Put it Mildly ... It’s not hard to spot the trends in the 2021 Top 100 Consumer Goods Companies list. Incorporating information from the financial results ...

The company is also looking to hire externally for two roles — chief digital marketing officer and chief technology, data, and analytics officer — as the company looks to invest further in technology, ...

As manufacturers of essential products, operating with a strong sense of purpose has long been a core component of the consumer goods industry. Being successful in CPG means taking seriously the fact ...

Supply chains aren’t getting simpler. In fact, they grow more complicated by the day. With geopolitical issues such as tariffs clogging up international efforts and companies expanding networks to ...

AI is helping the company make strong first impressions in “low-consideration categories” like household products, Pokhriyal said. AI is being used to track consumer attention and optimize creative ...

Henkel is selling its retailer brands business in North America, which includes detergent, fabric finisher and dishwashing categories, as part of its larger portfolio optimization strategy. The Estée ...

J.M. Smucker includes a portfolio of well-known brands such as Folgers, Milk-Bone, and Donettes across the pet food and snacks, away from home, coffee, sweet baked snacks, and frozen handheld ...

Lori Herman, consumer insights lead at Mondelez, shared details about the company’s product development approach, which includes maintaining a pulse on ongoing and emerging shopper trends. NRF’s Big ...

In today's volatile market, CPG companies face immense pricing challenges due to persistent inflation and rapidly shifting consumer behavior. Even seasoned analysts ...

"With the stage set for 2025 to be a transformational year, we are advancing our Fuel for Growth initiative, with the prime objective of putting the structures in place for success, including ...

Energizer says the design of the new packaging is the result of extensive research with both consumers and retailers. For retailers, features such as slimmer packaging allow for more batteries to fit ...