Rolex, naturally, says it in a more heroic-sounding way. “The Oyster Perpetual Land-Dweller is designed for those ...

Having moved to Geneva, Wilsdorf registered Rolex in the Swiss Commercial Register ... governmental and aid organizations that have their headquarters in Switzerland's second-largest city, but ...

It’s March 24 and I’m sitting in the Geneva headquarters of the most important watchmaker in the world, with the platinum version of its brand-new, not-yet-announced Rolex Oyster Perpetual ...

Dweller, a watch years in the making, and revealed some of the steps a new design goes through It takes Rolex five to seven ...

A regular on social media, Coco Gauff recently shared exclusives from her trip from Rolex’s headquarters in Geneva, Switzerland, who has been her sponsor for a while now. Apart from being a part ...