Whether on the field of play, on social media or emblazoned on replica kit, it is clear that Nike and Adidas crush the competition when it comes to sports branding Football is the main battleground ...

Nike reported 4% revenue growth in its fourth-quarter earnings in June, but fell slightly short of expectations. In May Adidas also reported a 4% revenue increase in its first quarter-earnings ...

Adidas ADS-1.96%decrease; red down pointing triangle is targeting continued sales growth and market-share gains this year, as arch-rival Nike NKE-0.98%decrease; red down pointing triangle seeks a ...

Andrea Felsted is a Bloomberg Opinion columnist covering consumer goods and the retail industry. Previously, she was a reporter for the Financial Times. Nike Inc. has finally found its Samba.

LONDON (Reuters) - Whether Adidas can win more American shoppers from market leader Nike will be key to its continued success this year, investors and analysts said, as the German brand looks for ...

Shares in sportswear brand Nike (NKE) were off the pace today as German rival Adidas declared it wanted to knock it off the top of the global leaderboard. See what stocks are receiving Strong Buy ...

Liverpool have confirmed they will switch kit manufacturers in August as the Reds team up with German giants adidas again. Liverpool are ending their five-year partnership with Nike, who replaced ...

The agreement will seen the Premier League champions-elect return to wearing adidas for the first time since 2012, after a stint with Nike. They have been sponsored by the German giants in ...

NIKE has finally found its Samba. Everyone is searching for what comes after the Adidas sneaker that has been the hottest shoe for the past couple of years. Nike has delved into its archives for some ...

LIVERPOOL, England, March 10 (Reuters) - Liverpool have signed a multi-year kit deal with Adidas beginning next season that will replace sportswear manufacturer Nike, in what British media reports ...

Liverpool have confirmed that Adidas will be their new kit partner from the start of next season. The club's current deal with Nike finishes at the end of the 2024-25 campaign. Back in October it ...

LIVERPOOL, England (Reuters) - Liverpool have signed a multi-year kit deal with Adidas beginning next season that will replace sportswear manufacturer Nike, in what British media reports say is a ...