Yamal has established himself as one of the best players in the world at the age of 17 and big brands are queing up to be ...

Sullivan is among the latest players to be featured in an Adidas marketing campaign called the “Messi +10 collab,” including a video released by the apparel brand a few days ago. In the video, ...

Antonela Roccuzzo is the new face of Adidas’ latest campaign. The philanthropist makes her debut with the sportswear company, ...

Much to the brand's credit, adidas has made the most out of Messi's move to America. Messi has been the face of adidas soccer for years but has taken on more casual apparel and footwear ...

Peak Samba hype may be behind us but Lionel Messi just proved the most storied shoe in sportswear still has legs. A new Samba variant courtesy of Adidas and the World Cup winner just surfaced online, ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

Messi’s social media channels created $52 million in adjusted ad value since last March ... That value is directed toward a variety of brands: adidas; Apple TV; Royal Carribean; Michelob ...

The Argentine Football Association (AFA) and Adidas have unveiled a commemorative jersey to celebrate 50 years of their partnership. This launch pays tribute to the first kit Adidas designed for ...

Opinions expressed by Forbes Contributors are their own. Tom Sanderson is a Barcelona-based writer who covers Spanish football. FC Barcelona prodigy Lamine Yamal has signed a 'long term ...

Since touching down in South Florida, Lionel Messi instantly infused MLS with star power. The soccer legend has caused casual fans across the country to add Inter Miami's pink and black team ...