They set the stage of the brand story, if you will. 1. Redefine your business: What other categories satisfy a similar need or provide the similar emotional reward that yours does? And what ...

A brand narrative is a concise, streamlined story that acts as the platform for an organization’s marketing and communications. A brand narrative is a not a script for you to repeat verbatim, but a ...

Patagonia is a prime example. Patagonia is, of course, synonymous with environmental activism, as its brand story goes beyond selling outdoor gear to champion the preservation and protection of ...

Now you’re met with the new challenge of building your brand, telling your story, and gaining traction within your industry and among your target customers. Like the Cheers theme song ...