A novel study conducted on participants with brain damage reveals how a specific brain region – called the vmPFC – governs our willingness to help others. Researchers at the University of Birmingham ...

The study reveals that a brain region known as the ventromedial prefrontal cortex (vmPFC) plays a pivotal role in our tendency to remain committed to our goals. One key motivation for the study ...

Understanding how helping decisions are processed in the brain is extremely important,” they continued. IN THE STUDY, the researchers focused on the vmPFC, a region located right at the front of ...