Blue and black or white and gold? A decade later, it turns out the ultra-viral optical illusion dress was also a boon to ...

The "sun candle," also known as a subsun, is a rare optical illusion caused by sunlight reflecting off tiny ice crystals in the air.

In a viral clip, one Walmart customer shared his shock after seeing a Carrots T-shirt selling for $13. What's wrong with the price tag?

The USRA post explains that the "formation of ripples by wind passing over a water surface is a classic example of an emergent phenomenon ... ripples captured in the viral clip.

What started as a simple photo of a dress spiraled into a global optical illusion phenomenon, dividing millions into two ...

A simple question about spring plans generates 174 million views as social media users share anticipation, creating a viral ...

Is there a surefire way to get any person to flirt with you? This TikToker thinks so − and her method for it is going viral. The first step, she explains, is to make eye contact with the person ...

A viral video from Jhansi showed that a farmer noticed a mysterious object in his field that, on closer inspection, began ...

If you've spent any time scrolling through TikTok Live, you already know that anything can happen. But this documentary ...

The power and potential of anything “going viral” is mind boggling. “Going viral” was once limited to communicable diseases, the kinds that are so easily transmitted that they can rapidly escalate ...

How is it possible? While flying cars have been a science fiction fantasy for years, this viral phenomenon has everyone wondering if the future has finally arrived. As the video continues to gain ...