Optimove conducted a survey of 329 U.S. consumers to understand what content tactics cause consumers to unsubscribe from ...

Marketers followed consumers to social media and their phones. “Low Buy 2025” influencers are sharing tips for how to resist ...

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And it is easier to opt out of text messages than to unsubscribe from e-mail, so brands have to be more careful about what they send consumers for fear of alienating them, Mr Jhawar said.

Telstra has paid a $626,000 fine and offered a comprehensive court-enforceable undertaking after it sent nearly 10.5 million ...

Telstra has been slapped with a hefty fine after spamming Aussies with millions of text messages in breach of the law.