The biggest lever of creative freedom is the freedom to create anywhere, not just in the office, argues Uncommon’s Ben Major.

Consumers won’t remember most $8m Super Bowl ads, so brands gamble that they will be the ones that stick. Ipsos’s Pedr Howard ...

With Super Bowl ad slots costing brands a cool $7m, the question isn’t just whether they’re worth it – it’s whether that ...

Anarchic billion-dollar canned water Liquid Death has paused international sales, with excess stock now hitting the bargain ...

Influencers play an increasing role in communicating public information. Kate Andreeva of HypeFactory asks whether content ...

The ChatGPT owner’s visual refresh introduces a bespoke sans-serif typeface and looks to root the brand in the real world at ...

The spot stars Michael Jordan, Travis Scott and DJ Khalid and is set to the tune of Queen’s Another One Bites the Dust.

It’s a big weekend for sports – and for advertising. Ahead of the Super Bowl on Sunday, Will Hurrell, of Will Hurrell PR, ...

HexClad lands in Super Bowl history as the first cookware brand to advertise during the Big Game, bringing Gordon Ramsay and ...

The cost of in-game advertising at big sporting events is notoriously high. Circana’s Yeimy Garcia says most brands can find ...

A documentary-style campaign by Even/Odd profiles grassroots organizations and their reliance on digital financial tools to ...

Overall, a Super Bowl ad doesn’t make sense for most brands. Over-investing in a concentrated time period, even over an ...