While Sujata Dwibedy has been promoted to CEO of dentsu X, Jose Leon takes on the role of CEO, Retail Media Business at ...

Through immersive 360-degree rituals and interactive elements, Mangaldeep brought Maha Kumbh to devotees' screens. Here's a case study on how it happened.

The Delhi Assembly Elections 2025 saw a record surge in digital ad spending, with BJP leading the race, followed by AAP and ...

This week's Ad Spot features creative ad campaigns from brands like Dr Agarwal's Eye Hospital, Lifebuoy, Uber Eats, exploring ...

Sairam Ranganathan of Wavemaker India unpacks how the agency is integrating AI with human creativity to enhance performance ...

This synergy will enable brands to tap into innovative content formats, influencer-led campaigns, and data-driven strategies ...

According to reports, the company will air its first-ever TV commercial during the Super Bowl on Sunday. Last year, Google ...

With Rashmika Mandanna, the brand aims to tap the younger audience that is increasingly playing an eminent role in the ...

Snapchat's Q4 2024 earnings report reveals a 9% increase in daily active users, reaching 453 million, and a 14% revenue ...

Through its expansion, WolfzHowl aims to empower brands from Telangana and Andhra Pradesh, enabling them to scale their ...

Once approved, the company’s website will change from zomato.com to eternal.com. However, the Zomato app will keep its name ...

Conceptualised by Manja, the ad turns RO service into a quirky love story between a house help and an RO technician, until ...