We had chances to buy the RTX 5070 this morning, but only if we paid $100 to $170 more than the $549 starting price.

WHERE TO BUY: The Nvidia GeForce RTX 5070 launches on March 5 with a starting price of $549. It will be available at Amazon and Best Buy, though third-party models may cost more. Nvidia GeForce RTX 5070 is here, and while it is not the most exciting upgrade, it is still the latest mid-range option in the 50-series lineup.

At $549, the RTX 5070 will also come up against AMD’s new $549 Radeon RX 9070 and $599 Radeon RX 9070 XT when they launch on March 6th. If AMD manages to beat Nvidia’s RTX 5070 or come close to the $749 RTX 5070 Ti, that’s going to put a lot of much-needed pressure on Nvidia’s pricing.