Warner Bros Discovery on Thursday projected at least 150 million users for its streaming service by 2026, after beating estimates for fourth-quarter subscriber gains on Max's global expansion. The rebranding of HBO Max to Max and its international rollouts have been central to the company's efforts to boost streaming service subscriptions in a hyper-competitive market.

The Hollywood giant, led by CEO David Zaslav, disclosed a $9.1 billion networks unit impairment charge for 2024 and outlined a path to 150 million streaming subs by the end of 2026.

Warner Bros. Discovery posted a fourth-quarter loss as the company grappled with $1.9 billion in charges and restructuring expenses, even as the company added 4.6 million subscribers to its streaming outlets.

Warner Bros Discovery said on Thursday its streaming service will have at least 150 million users by 2026, after Max's global expansion powered stronger-than-expected subscriber gains in the fourth quarter.

The media giant, which boasts a total of 116.9 million streaming subscribers, says it has a clear path to reach at least 150 million globally by the end of 2026

Warner Bros. Discovery Inc., the parent of CNN and HBO, reported fourth-quarter sales that missed analysts’ estimates, dragged down by its traditional TV business, though its streaming service is winning new subscribers.

Warner Bros Discovery missed Wall Street estimates for fourth-quarter revenue on Thursday, weighed down by the ongoing decline in cable TV business and fewer hit releases during the holiday quarter. The company reported revenue of $10.