“We never planned on starting a tequila company. You know, we made Casamigos just for us to drink ... Surf Company over 'Near Identical' Mayhem Logo as Her Lawyer Slams Brand's Claims ...

But demand for tequila has cooled, and drinkers are looking for cheaper pours. High-end brands including Diageo’s Casamigos and Bacardi’s Patrón have been lowering prices for more than a year ...