Why Brands Should Avoid Using the Catchy Nicknames Consumers Give Them
People like to create nicknames like Tarzhay and Mickey D’s for brands they love. But that doesn’t mean companies should use ...
BMW's New Online Archive Is a Digital Museum Made for True Fans
The site features 424 cars from the company's past, dating back to 1928.
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The G30 BMW M550i Costs Half As Much As A New M5, And Is Just As Quick
If a quick BMW sedan is what you're after, you don't need to spring for a new M5 when you have this as an option.
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Somebody Has Finally Fixed The BMW M2's Awkward Appearance
The BMW M2 has been updated for MY2025, giving it more power, but unfortunately, the Bavarian automaker didn't touch the front fascia that Bimmer fans love to hate. Many have tried to improve upon the ...