With a waterproof body and 12-week battery life, readers call it the “ultimate e-reader for every book lover.”

Ready to upgrade your e-reading experience? Now’s a great time to do it because the new Amazon Kindle Paperwhite, which normally retails for $160, is currently on sale for $135. That price is hard to beat outside of major sales events like Black Friday and Prime Day!

Amazon is offering a sale on its first color e-reader, the Kindle Colorsoft. The deal is available to everyone, including Prime Members. It is $229.99 today, $50 off the regular price. The Kindle Colorsoft also comes with a three-month free trial of Kindle Unlimited.

That being said, a Kindle is a fairly expensive purchase. Amazon doesn't have deals on Kindle devices very often, but when it does, it's usually a good time to pick one up for a little bit less. Right now, Amazon is dropping the price of the Kindle Paperwhite as part of its Presidents' Day and Valentine's Day sales.

SAVE $25: As of Feb. 7, this Kindle Paperwhite is on sale for $134.99 at Amazon. That's a saving of 16% on the list price. Book lovers should head directly to Amazon, because the new Kindle Paperwhite is on sale for the first time this year.

In our Kindle Paperwhite review, we loved the display as well as the fact that it’s the “fastest Paperwhite yet". While it may have lost its place among the best Kindles in place of the higher-end Signature Edition, it’s still a solid all-rounder and one that I happily bought for a relative in recent times.

Read books, comics, and cookbooks in full color, plus wireless charging and a battery that puts your phone to shame. Oh, and it's $50 off!

If you’re wondering what to gift the bibliophile in your life for Valentine’s Day, Amazon’s ongoing President’s Day sale is worth a look. The Kindle Colorsoft Signature Edition has returned to its best price to date,