The marketing behind the yellow pencil In 1888 ... and the reason it is not as high today is probably because pen company Bic put a large hole to the top of the lid. This means, even if the ...

What other products could be given a pointless "for women" makeover? Keyboards made from fluff? Banknotes printed in pink and yellow? Razors encased in pretty purple plastic? Oh, wait, Bic's ...