Willy Wonka, the winsome, kooky, and imagination-powered candy-maker and chocolatier introduced in Roald Dahl's "Charlie and the Chocolate Factory" and portrayed in film adaptations by Gene Wilder ...

The story reveals a young ... create a bar of his own. It establishes just how he comes to found his famous chocolate factory and exposes the sordid world beneath the surface of the candy business ...

"Obviously, he's walking in the footsteps of some truly phenomenal performers who played the role before, so the bar was set ... to use in his candy — but that signature Wonka costume is unmissable.