you might recognize them as the “vanishing oatmeal raisin cookies” from the old-fashioned Quaker Oats lid. The recipe is quick, and simple and straightforward in terms of ingredients and tools.

Baldwin, Carliss Y., and Leonid P Sudakov. "PepsiCo's Bid for Quaker Oats (A)." Harvard Business School Case 801-458, June 2001. (Revised September 2011.) ...